About This Project
Part of my job at BroadbandTV was to collaborate on the visual and brand identity of new YouTube networks that we were launching. Some of the first of these new networks included Opposition, a HipHop network. The visual identity & brand process went back and forth for awhile due to last minute name and brand direction changes, but eventually settled on an identity, which was changed again at a later date.
This was my early concept design for Opposition. The logo being a literal representation of opposing forces that also represents an ‘O’. The brand colours for Opposition have remained similar to this day, although the entire direction for the visual branding has shifted.